PENINGKATAN SISTEM PENGELOLAAN KEUANGAN DAN PEMASARAN DIGITAL PADA UMKM CHALODO SIBALI RESOE
DOI:
https://doi.org/10.29303/abdiinsani.v10i4.1148Keywords:
Financial Management;, Taxation;, Digital MarketingAbstract
Digital transformation is one of the main factors in the development and sustainability of Micro, Small and Medium Enterprises (MSMEs). The existence of Law (UU) No. 11 of 2020 concerning Job Creation is a form of government support that is also related to MSME digitization efforts. However, this effort is still not fully carried out by MSMEs on the grounds that they still have obstacles or problems in its implementation. . The partner in this service is the Chalodo Sibali Resoe MSME which produces processed chocolate products. The urgency of the implementation of this service is related to solving the problems faced by partners, including the need for financial system applications, increasing knowledge and taxation capabilities and digital marketing. The purpose of community service activities in general is to provide solutions to partners related to the problems faced in the form of programs and outputs that can later be utilized by the community / partners. The solutions provided include making financial management system applications and implementing socialization and training in taxation and digital marketing. Through this service activity, partners can increase knowledge about taxation and digital marketing, as well as the availability of simple financial reports that are in accordance with the activities and types of business of the partners.
Downloads
References
Acs, Z., Audretsch., & David B. (2010). Innovation and Small Firms. The MIT Press.
Bidasari B, S. S., Goso G, Hamid RSH. (2023). Peran Literasi Keuangan dan Literasi Digital dalam Meningkatkan Kinerja UMKM. Owner: Riset dan Jurnal Akuntansi, 7(2), 1635-1645.
Brigham, E. F., & Ehrhardt, M. C. (2016). Financial Management: Theory & Practice. Cengage Learning. https://books.google.co.id/books?id=yL4aCgAAQBAJ
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson uk.
Chaffey, D., & Smith, P. R. (2022). Digital marketing excellence: planning, optimizing and integrating online marketing. Taylor & Francis.
Demirgüç-Kunt, A., Klapper, L. F., Singer, D., & Van Oudheusden, P. (2015). The global findex database 2014: Measuring financial inclusion around the world. World Bank Policy Research Working Paper(7255).
Hamid, R. S., Anwar, S. M., Ukkas, I., & Goso, G. (2023). Diversifikasi Sebagai Strategi Keberlanjutan Program Kewirausahaan Berbasis Digital. Jurnal Fokus Manajemen Bisnis, 13(1), 1-13.
Harto, B., Komalasari, R., & Mustofa, R. (2021). Peningkatan Kapasitas Dan Kapabilitas Pengelolaan Keuangan Berbasis Aplikasi Excel dan Sesuai Sak EMKM Pada UMKM Moochi Lembang. Ikra-Ith Abdimas, 4(1), 47-54.
jasa Keuangan, O. (2020). Indonesia Digital Finance Innovation Roadmap and Action Plan (2020-2024)(2020)(Indonesian).
Kotler, P., Kartajaya, H., & Setiawan, I. (2016). Marketing 4.0: moving from Traditional to Digital. John Wiley & Sons.
Maesaroh, S. S., Nuryadin, A., Prasetyo, Y., & Swardana, A. (2021). Pelatihan Manajemen Keuangan Berbasis Digital pada UMKM Kota Tasikmalaya. Jurnal Abmas Negeri (JAGRI), 2(2), 86-93.
Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.
Supri, Z., Kurniadi, W., Sudirman, R., & Goso, G. (2023). SIKENA: Digitalization of BUMDes management in Mario Village. Community Empowerment, 8(6), 781-786.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Ziakas, V. (2018). The Routledge handbook of popular culture and tourism. Routledge.
