PRODUCT MARKETING TRAINING THROUGH ONLINE MEDIA AND MAKING BUSINESS LICENSES FOR MSME ACTIVITIES IN SIMOREJO VILLAGE, BOJONEGORO
DOI:
https://doi.org/10.29303/abdiinsani.v9i2.625Keywords:
Online Media, Business Permits, Micro Small and Medium Enterprises (UMKM)Abstract
The COVID-19 pandemic has had a major impact on the economic sector, one of which is on micro, small and medium enterprises (MSMEs), in Simorejo Village, Kanor District, Bojonegoro Regency. The economic crisis due to Covid-19 has resulted in a decrease in the number of customers due to the limited range of product marketing. The limitations of this product marketing are none other than the result of technological gaps and the lack of knowledge of MSME actors in utilizing online media as a means of marketing products. This service activity aims to provide training on product marketing through online media and making business licenses for MSME actors, especially in Simorejo Village. This activity is carried out using survey methods, lectures, questions and answers, and tutorials. Lectures and questions and answers were given regarding the importance of marketing, online marketing and various marketplaces, as well as how to create and apply for a business license. While the tutorial is on how to create a marketplace as a place to market products, and how to design products so that they are more attractive and have selling points. The results of this community service activity include increasing insight, competence, and skills. MSME business actors have been able to understand the importance of business licenses for their businesses. MSME business actors are also able to adapt the products offered to the various marketplaces described. MSME business actors who take part in this service activity are very enthusiastic and participatory. This community service activity has been carried out properly in accordance with the objectives of the activity. This activity has been able to increase the insight, competence and skills of MSME actors in marketing products through online media effectively and efficiently. In addition, this activity has been able to provide insight into the importance of business licenses for MSME actors.
Downloads
References
Amalia, F., Widyakto, A., & Prapti, R. L. (2021). Digital Marketing Strategy on Agricultural Product. Economics & Business Solutions Journal, 5(1), 29–45. https://doi.org/http://dx.doi.org/10.26623/ebsj.v5i1.3338
Febriandirza, A. (2020). Perancangan Aplikasi Absensi Online Dengan Menggunakan Bahasa Pemrograman Kotlin. Pseudocode, 3(2), 123-133.
Firmansyah, M. A. (2020). Pengantar E-Marketing. Pasuruan (ID) : Qiara Media.
Irawan, P. L. T., & Prilianti, K. R. (2020). Pemberdayaan Usaha Kecil Menengah (Ukm) Melalui Implementasi E-Commerce Di Kelurahan Tlogomas. Jurnal Solma, 9(1), 33-44.
Armanditto, M & Santoso, Y. (2016). Penerapan E-Commerce Berbasis Web Dengan Content Management System (CMS) Wordpress Pada Toko Lumi Clothing. Jurnal IDEALIS, 2(5), 237–244.
Nurwahida, A., & Wahab, D. (2018). Pengaruh Formulasi Labu Kuning (Cucurbita Moschata) Dan Tepung Daun Katuk (Sauropus Androgynus) Terhadap Penilaian Organoleptik Dan Nilai Proksimat Dodol. J. Saind dan Teknologi Pangan, 3(2), 1273-1282.
Pramanik, N. D. (2020). Dampak bantuan paket sembako dan bantuan langsung tunai terhadap kelangsungan hidup masyarakat padalarang pada masa pandemi covid 19. Jurnal Ekonomi, Sosial Dan Humaniora, 1(12), 113-120.
Partiwi, A., & Arini, E. (2021). Pengaruh Kemasan dan Citra Merk Terhadap Keputusan Pembelian. Jurnal Manajemen Modal Insani Dan Bisnis, 2(1), 77–87
Sudarto, Y. 2000. Budidaya Waluh. Yogyakarta (ID): Kanisius.
Suhardiyah, M., Widodo, U. P. W., & Sasmita, Y. (2020). Legalisasi Dan Pengelolaan Usaha Pada UMKM. Ekobis Abdimas : Jurnal Pengabdian Masyarakat, 1(1), 45–53. https://doi.org/10.36456/ekobisabdimas.1.1.45-53.2340
Suprayogi, B., & Razak, A. (2019). Implementasi Pemasaran Digital Dalam Meningkatkan Pendapatan Pelaku Umkm Pamokolan Ciamis. Produktif : Jurnal Ilmiah Pendidikan Teknologi Informasi, 3(2), 16-24.
Thaha, A. F. (2020). Dampak Covid-19 Terhadap UMKM di Indonesia. Jurnal Brand, 2(1), 123-130.
Udayana, I. P. A. E. D., Wiguna, G., & Mahawab, I. M. A. (2019). Pelatihan Pemasaran Melalui Media Online Pengrajin Waterfall Fountain Miniature Di Desa Getasan 1. Jurnal Ilmiah Populer Widyabhakti, 1(2), 52–58.
Wicesa, N. A., Prestianawati, S., & Setyanti, A. M. (2020). Re-Thinking Low Touch Economy In Asean-5: Fostering Business Resilience During Covid-19 Pandemics. Proceeding of 9th Gadjah Mada International Conference on Economics and Business (GAMAICEB).
Yohanna, L. (2016). Upaya Peningkatan Usaha Masyarakat Melalui Pengurusan Perizinan Usaha dan Merek. Jurnal Surya : Seri Pengabdian Kepada Masyarakat, 2(1), 73-78
Zulpahmi, Z., Sumardi, S., & Setiawan, E. (2018). Pembekalan Bisnis Digital Bagi Angkatan Muda Muhammadiyah Kabupaten Bogor. Syukur (Jurnal Inovasi Sosial Dan Pengabdian Masyarakat), 1(1), 90–97.
