PENERAPAN TEKNOLOGI TEPAT GUNA BERUPA MESIN PEMIPIL JAGUNG DAN STRATEGI PEMASARAN YANG EFEKTIF UNTUK MENINGKATKAN PENDAPATAN KELOMPOK TANI SITAMBIRI
DOI:
https://doi.org/10.29303/abdiinsani.v13i1.3242Keywords:
Kelompok Tani Sitambiri, Mesin Pemipil Jagung, Pemberdayaan Masyarakat, Teknologi Tepat Guna, Strategi PemasaranAbstract
A community service program (PkM) was carried out with the aim of applying appropriate technology in the form of a corn sheller machine and strengthening the marketing capacity of harvested products through education on distribution strategies and product packaging for the Sitambiri Farmers Group. Corn is recognized as a strategic commodity suitable for cultivation in dryland areas. From the demand side, corn serves as a primary raw material in the animal feed industry, making its price relatively stable and tending to increase. The Sitambiri Farmers Group, consisting of 15 members in Lumban Dolok Village, Silaen District, Toba Regency, chose to cultivate corn as an effort to increase income. However, the use of conventional corn shellers remains a challenge due to inefficiency in time and labor, as well as poor ergonomics for farmers. This PkM activity aims to improve efficiency and production quality through the application of appropriate technology in the form of a corn sheller machine. In addition, the program provides education on marketing strategies, opens opportunities for product diversification, and encourages the improvement of farmers’ welfare. The method applied in this activity was the design of a corn sheller machine using the Axiomatic House of Quality (AHOQ). The second stage of the program focused on marketing management strategies through Focus Group Discussions (FGD) with members of the farmers group. The implementation of the corn sheller machine significantly increased capacity, reaching 17 kg per minute. The machine is more ergonomic as it reduces farmers’ workload, produces more uniform kernels with less product loss, and generates positive economic impacts. In the second-stage FGD, partners actively participated in discussions on distribution strategies, market segmentation, and the potential development of processed corn products. Active participation of the farmers group in discussions and simulations demonstrated an increase in their capacity to design marketing strategies suited to local conditions, such as online store marketing. Thus, the corn sheller machine improves efficiency and production quality, while marketing strategies strengthen the capacity and competitiveness of the farmers group.
Downloads
References
Antu, E. S. (2016). Analisa Sistem Pengering Biji Jagung Dengan Metode Natural Convection. Jtech, 4(1), 24–27.
Kristantyo Wisnubroto. (2025). Mengurai Kemiskinan dengan Pemerataan dan Genjot Kualitas SDM. Portal Informasi Indonesia. https://indonesia.go.id/kategori/editorial/9592/tackling-poverty-through-equitable-development-boosting-human-capital?lang=1
Kurli, A., Haris, R. A., Syafriyani, I., Sari, R. P., Putri, P. V., & Riady, R. (2024). Strategi Komunikasi Pemasaran Kelompok Tani Rubaru dalam Meningkatkan Penjualan Bawang Merah sebagai Komoditi Unggulan Kabupaten Sumenep. Jurnal Riset Komunikasi, 7(1), 28–45. https://doi.org/10.38194/jurkom.v7i1.956
Muthmainnah, H. S., Amirah, N., Yanti, A. R., Ramadhan, P., & Jayatalenta, L. (2025). Pendampingan Strategi Pemasaran untuk Meningkatkan Daya Saing Produk Pertanian Organik ( Kasus Kelompok Tani Jaya di Desa Ciaruteun Ilir ) ( Assistance in Marketing Strategies to Enhance the Competitiveness of Organic Agricultural Products ( Case of the J. Jurnal Ilmiah Pengabdian Kepada Masyarakat: Agrokreatif, 11(1), 154–165. https://doi.org/doi: https://doi.org/10.29244/agrokreatif.11.1.154-165
Raven, P., & Walker, G. (1980). Ingredients for Fish Feed Manufacture in the United States. Food and Agriculture Organization of the United Nations. https://www.fao.org/4/x5738e/x5738e0a.htm
Saragi, H. S., Sihaloho, I., Mauliate, I., & M., W. (2024). Pellet Production Machine Design Using the Axiomatic House of Quality (Ahoq) Method At Nabolak Fishery. Jurnal Ilmiah Teknik Industri, 12(1), 50–56. https://doi.org/10.24912/jitiuntar.v12i1.26357
Siagian, W. M., Martgrita, M. M., & Kinda, M. M. (2024). PENERAPAN TEKNOLOGI TEPAT GUNA BERUPA MESIN PENGUPAS DAN PEMIPIL JAGUNG UNTUK MENINGKATKAN EFISIENSI PENGELOLAAN PASCA PANEN PADA KELOMPOK TANI JEGES. JURNAL ABDI INSANI, 11(4), 2419–2426. http://abdiinsani.unram.ac.id.
Siagian, W. M., & Tambunan, A. E. (2024). Perancangan Mesin Penggiling Jagung Menggunakan Metode Axiomatic House Of Quality (AHOQ). Tekinfo: Jurnal Ilmiah Teknik Industri Dan Informasi, 13(1), 52–60. https://doi.org/10.31001/tekinfo.v13i1.2200
Sioh, O. F., Bano, M., & Kudjiherewila. (2020). Pemberdayaan Kelompok Tani oleh Yayasan Mitra Tani Mandiri Melalui Sistem Pemasaran Bersama Komoditi Jambu Mete di Desa Naku Kecamatan Biboki Feotleu Kabupaten Timor Tengah Utara. Buletin Ilmiah IMPAS, 21(3), 222–229.
Sitompul, D. (2017). Recovery Minyak Jagung Dengan Ekstraksi Dalam Autoclave (Corn Oil Recovery By Extraction In An Autoclave). In Undip (Ed.), Universitas Diponegoro Repository. Universitas Diponegoro.
Suparno, & K, A. (2020). Meningkatkan Efisiensi Kinerja Petani Melalui Penerapan Teknologi Tepat Guna Pada Alat Multifungsi Pengupas Kulit Jagung, Pemipil Biji Jagung Dan Pencacah Tongkol Jagung. Jurnal Vokasi Mekanika (VoMek), 2(4), 61–66. https://doi.org/10.24036/vomek.v2i4.150
Surianti, S., & Syam, S. B. (2022). Pengolahan Jagung sebagai Pakan Ternak. JASATHP: Jurnal Sains Dan Teknologi Hasil Pertanian, 2(1), 9–14. https://doi.org/10.55678/jasathp.v2i1.666
Uslianti, S., Wahyudi, T., Saleh, M., & Priyono, S. (2014). Rancang Bangun Mesin Pemipil Jagung Untuk Meningkatkan Hasil Pemipilan Jagung Kelompok Tani Desa Kuala Dua. Jurnal ELKHA, 6(1), 2–6.
Wowiling, C. C., Pangemanan, L. R. J., & Dumais, J. N. K. (2019). Analisis Pemasaran Jagung Di Desa Dimembe Kecamatan Dimembe Kabupaten Minahasa Utara. Agri-Sosioekonomi, 14(3), 305. https://doi.org/10.35791/agrsosek.14.3.2018.22326
Zulnadi, Z., Indovilandri, I., & Irfandi, I. (2016). Rancang Bangun Alat Mesin Hammer Mill Untuk Pengolahan Jagung Pakan. Jurnal Teknologi Pertanian Andalas, 20(1), 35–43. https://doi.org/10.25077/jtpa.20.1.35-43.2016
