EDUKASI DAN PENDAMPINGAN LABEL PANGAN, BRANDING, DAN AKUNTANSI SEDERHANA SEBAGAI UPAYA PENINGKATAN DAYA SAING PRODUK UMKM DI KAWASAN PARIWISATA NASIONAL CANDI BOROBUDUR DESA WRINGINPUTIH, KAB. MAGELANG
DOI:
https://doi.org/10.29303/abdiinsani.v12i11.3162Keywords:
UMKM, Pelabelan Pangan, Branding, Sertifikasi Halal, KeuanganAbstract
Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the regional economy, especially in tourist areas. However, many MSMEs still face obstacles such as simple packaging without labels, lack of halal certification, and weak financial management. These conditions reduce the competitiveness of MSMEs in accessing modern markets and exports. This community service activity was carried out to improve MSME actors' understanding and skills in food labeling, branding, and financial management. The purpose of this activity was to provide education and assistance to MSME actors so that they could improve the legality of their businesses, strengthen product identity, and expand market reach. The activity was carried out through educational outreach, training, and mentoring using a Participatory Rural Appraisal approach. This activity involved partner MSMEs, BUMDes Guyub Rukun, and LP3H halal supervisors. The results of the activity showed that participants understood the importance of food labeling according to standards, acquired the skills to create labels with complete information, and began the process of applying for NIB, PIRT, and halal certification. Participants also gained knowledge about product branding to increase sales value and market differentiation. In addition, they began to implement simple financial record-keeping and learned about digital applications for financial management. This assistance encouraged the creation of MSME products that are better prepared to compete in the modern market and have the potential to enter e-commerce and export markets. In conclusion, this activity improved the capacity of MSMEs in Wringinputih Village in labeling, branding, and finance as a strategy to strengthen business competitiveness
Downloads
References
Arifa, I., Choiri, A., Wibowo, W., Aminuddin, A., & Panggabean, N. A. (2025). Peran UMKM dalam meningkatkan perekonomian nasional. PESHUM: Jurnal Pendidikan, Sosial dan Humaniora, 4(4), 5376–5385.
Finnegan, Y., & Kryzaniak, S.-A. (2024). Clean labels in the food industry: Regulatory considerations and challenges in balancing consumer demand, safety and sustainability. Food Science and Nutrition Cases. https://doi.org/10.1079/fsncases.2024.0017 researchgate.net+1
Firman, A. A. (2021). Pemberdayaan masyarakat di desa berbasis komunitas: Review literatur. Jurnal Ilmiah Tata Sejuta STIA Mataram, 7(1), 1–15. https://doi.org/10.32666/tatasejuta.v7i1.196
Fluhrer, P., & Brahm, T. (2025). How small businesses build their brands in a digital world: A systematic review. Review of Managerial Science. https://doi.org/10.1007/s11846-025-00931-9
Guo, Z., Ning, Y., & Mustafa, M. (2024). Impact of five types of front-of-package nutrition labels on consumer behavior among young adults: A systematic review. Nutrients, 16(17), 2819. https://doi.org/10.3390/nu16172819
Hakim, A. R. (2020). Perlindungan konsumen terhadap peredaran produk makanan dan minuman tanpa label. Yustitia Belen, 6(2), 98–110. https://doi.org/10.36563/yustitiabelen.v6i2.248
Hermanianto, J., Purwandani, A. A., & Muhandri, T. (2021). Pemenuhan peraturan pelabelan pada produk IRTP di Kabupaten Kebumen. Jurnal Mutu Pangan: Indonesian Journal of Food Quality, 8(1), 25–33. https://doi.org/10.29244/jmpi.2021.8.1.25
Kementerian Keuangan Republik Indonesia. (2025). Indonesia kokoh di peringkat tiga ekonomi syariah global: Perkuat posisi sebagai pemain kunci dunia. Jakarta: Kementerian Keuangan RI. Diakses 13 September 2025, dari https://kemenkeu.go.id/informasi-publik/publikasi/berita-utama/Indonesia-Peringkat-Tiga-Ekonomi-Syariah-Global
Kirana, S. A. (2024). 5 negara dengan populasi muslim terbanyak di dunia, Indonesia peringkat berapa. Diakses 13 September 2024, dari https://www.viva.co.id/gayahidup/inspirasi-unik/1696508-5-negara-dengan-populasimuslim-terbanyak-di-duniaindonesia-peringkat-berapa
Kiswandi, F. R. P., Setiawan, M. C., & Ghifari, M. A. (2023). Peran UMKM (Usaha Mikro, Kecil, dan Menengah) terhadap pertumbuhan perekonomian Indonesia. Jurnal Ilmiah Ekonomi dan Manajemen (JIEM), 1(4), 154–162. https://doi.org/10.61722/jiem.v1i4.328
Molina-García, A., Diéguez-Soto, J., Galache-Laza, M. T., & Campos-Valenzuela, M. (2023). Financial literacy in SMEs: A bibliometric analysis and a systematic literature review of an emerging research field. Review of Managerial Science, 17(3), 787–826. https://doi.org/10.1007/s11846-022-00556-2
Nurchahyo, E. (2018). Pengaturan dan pengawasan produk pangan olahan kemasan. Jurnal Magister Hukum Udayana (Udayana Master Law Journal), 7(3), 370–382.
Okeke, N. I., Bakare, O. A., & Achumie, G. O. (2024). Forecasting financial stability in SMEs: A comprehensive analysis of strategic budgeting and revenue management. Open Access Research Journal of Multidisciplinary Studies, 8(1), 139–149. https://doi.org/10.53022/oarjms.2024.8.1.0055
Pakendek, A. (2023). The importance of food labeling on food and beverage products as a form of consumer protection (case study in the canteen of the Catholic Elementary School of Santo Redemptus Pamekasan and the Junior High School of Santo Thomas Pamekasan). International Journal of Multicultural and Multireligious Understanding, 10(2), 409–421.
Puspitasari, A. H., & Widodo, C. (2024). Peranan nomor induk berusaha (NIB) sebagai legalitas usaha bagi pertumbuhan bisnis UMKM Tape Semen Bu Suwarti. MENGABDI: Jurnal Hasil Kegiatan Bersama Masyarakat, 2(4), 17–27. https://doi.org/10.61132/mengabdi.v2i4.755
Rimbawan, R., Mauludyani, A. V. R., & Rusyda, A. L. (2023). Compliance level to food labelling regulation for micro and small-sized enterprises products: A descriptive study in Wonosobo District, Indonesia. Jurnal Mutu Pangan: Indonesian Journal of Food Quality, 10(1), 33. https://doi.org/10.29244/jmpi.2023.10.1.33
Rizkaprilisa, W., Hapsari, M. W., Anggraeni, N., Murti, P. D. B., & Mahardika, A. (2022). Edukasi keamanan pangan dan sertifikat produksi pangan industri rumah tangga (SPP-IRT) UMKM di Kelurahan Wonotingal. Jurnal Pengabdi, 5(2), 177–184.
Rongiyati, S. (2024). Pemberlakuan kewajiban sertifikasi halal bagi UMKM. Info Singkat, XVI(7/I/Pusaka), April 2024. Pusat Analisis Keparlemenan, Badan Keahlian DPR RI.
Setiawati, S. D. (2019). Strategi membangun branding bagi pelaku Usaha Mikro Kecil Menengah. Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 2(1). https://doi.org/10.31294/jabdimas.v2i1.4864
Shangguan, S., Afshin, A., Shulkin, M., Ma, W., Marsden, D., Smith, J., Saheb-Kashaf, M., Shi, P., Micha, R., Imamura, F., Mozaffarian, D., & Food PRICE (Policy Review and Intervention Cost-Effectiveness) Project. (2019). A meta-analysis of food labeling effects on consumer diet behaviors and industry practices. American Journal of Preventive Medicine, 56(2), 300–314. https://doi.org/10.1016/j.amepre.2018.09.024
Tahliani, H., & Renaldi, R. (2023). Sertifikasi halal dan implikasinya untuk meningkatkan daya saing perusahaan. Syarie, 6(1). https://doi.org/10.51476/syarie.v6i1.444.
