PENDAMPINGAN DIGITALISASI INKUBASI BISNIS BERBASIS PLATFORM E-INKUBATOR UNTUK MENINGKATKAN DAYA SAING UMKM DI KELURAHAN MANYARAN SEMARANG
DOI:
https://doi.org/10.29303/abdiinsani.v12i10.3032Keywords:
UMKM, , inkubator, incubators, e-incubators, digitalAbstract
UMKMs significantly contribute to local food security and the economy. However, many business actors still face challenges in accessing digital markets, managing business processes efficiently, and utilizing information technology. This digital gap weakens product competitiveness. To address this issue, this community engagement program aims to enhance the competitiveness of food UMKMs in Manyaran, Semarang through business incubation digitalization using the e-Inkubator platform.
The method involved socialization, technical training on the platform, digital business process mentoring, and evaluation of the program’s impact on UMKM performance.
The results show a significant improvement in digital capabilities, particularly in financial recordkeeping, online promotion, and inventory management. Around 85% of participants operated the platform independently, and 60% began marketing their products digitally. Product branding improved in terms of packaging design and promotional storytelling. Partners expressed high satisfaction with the program, as reflected in surveys and structured interviews.
This activity effectively increased UMKM competitiveness through a structured and applicable digital business incubation approach.
Downloads
References
Annisaturrahmi, A. (2023). Transformasi Ekonomi Ibu Rumah Tangga melalui Inkubasi Bisnis Online Berbasis Komunitas. BA: Jurnal Pengabdian Kepada Masyarakat, 1(2). https://doi.org/10.58477/ba.v1i2.207
Arjang, A., Ausat, A. M. A., & Prasetya, Y. B. (2025). Optimalisasi Sistem Informasi dalam Meningkatkan Daya Saing UMKM: Analisis Sinergi Inovasi Digital dan Fenomena FOMO dalam Dinamika Pasar. Jurnal Minfo Polgan, 14(1), 68–76. https://doi.org/10.33395/jmp.v14i1.14629
Aulia, W., Santosa, I., Ihsan, M., & Nugraha, A. (2023). Utilizing the Appropriate Technology Paradigm in Industrial Design: A Literature Review. Jurnal Desain Indonesia, 70–86. https://doi.org/10.52265/jdi.v5i2.276
Helena Rachelia Natasha Odja Lanoe, Suryo Sakti Hadiwijoyo, & Roberto Oktavianus Cornelis Seba. (2025). Tantangan dan Peluang Indonesia dalam Association of Southeast Asian Nations (ASEAN) untuk Menghadapi Ketahanan Pangan Pasca Pandemi Covid-19. Jurnal Niara, 17(3), 257–266. https://doi.org/10.31849/niara.v17i3.25823
Indah Monalisa, Reika Triana Yohana Sidabutar, Tasya Novi Ardana, & Fatio D Situmorang. (2025). Pengembangan Kapasitas Manajerial UMKM untuk Meningkatkan Daya Saing Melalui Inovasi Teknologi. Jurnal Ekonomi, Bisnis Dan Manajemen, 4(1), 102–110. https://doi.org/10.58192/ebismen.v4i1.3160
Mutiatul Astna, Anita Trisiana, & Nur Azizah. (2025). Literasi Digital Dalam Mendukung Digital Society Menuju Desa Cerdas Melalui Pendidikan Karakter Pada Karang Taruna Desa Mlese. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 6(2), 719–735. https://doi.org/10.37339/jurpikat.v6i2.2147
Nathan, I. A. (2025). Strategi Pemerintah Daerah dalam Mewujudkan Ketahanan Pangan: Sinergi Kebijakan dan Administrasi Publik di Merauke. Jejak Digital: Jurnal Ilmiah Multidisiplin, 1(4), 1573–1591. https://doi.org/10.63822/9y5pyw47
Nisa, N. Y. K. (2024). Analisis SWOT UMKM Pengolahan Kelapa di Desa Gesikharjo Kecamatan Palang. Jurnal Ekonomi, Bisnis Dan Manajemen, 3(4), 61–73. https://doi.org/10.58192/ebismen.v3i4.2722
Nizar, M., Jamhuri, M., & Rakhmawati, A. (2024). PENGUATAN KAPABILITAS DIGITAL UKM BATIK CANTING KHAS GEMPOL KABUPATEN PASURUAN MELALUI PEMBINAAN DAN PENDAMPINGAN TRANSFORMASI BISNIS DIGITAL. Jurnal Abdi Insani, 11(3), 755–763. https://doi.org/10.29303/abdiinsani.v11i3.1805
Novitasari, A. T. (2022). KONTRIBUSI UMKM TERHADAP PERTUMBUHAN EKONOMI ERA DIGITALISASI MELALUI PERAN PEMERINTAH. JABE (Journal of Applied Business and Economic), 9(2), 184. https://doi.org/10.30998/jabe.v9i2.13703
Nurul Aflah Harahap, & Khairina Tambunan. (2022). UMKM DAN PEMBANGUNAN. CEMERLANG : Jurnal Manajemen Dan Ekonomi Bisnis, 2(2), 228–235. https://doi.org/10.55606/cemerlang.v2i2.652
Safitri, C., Astuti, S., & S., O. F. (2024). Pelatihan Digital Of Thing (DIBOT) Dalam Mengoptimalkan Kinerja UMKM: Analisis Penerapan Teknologi Digital Untuk Meningkatkan Daya Saing. Jurnal Abdimas Indonesia, 4(1), 76–86. https://doi.org/10.53769/jai.v4i1.610
Ummi Duwila, Fredy Hendry Louhenapessy, Bin Raudha Arif Hanoeboen, Muhammad Ridhwan Assel, & Amin Ramly. (2025). Pemanfaatan Teknologi Untuk Meningkatkan Akses Pasar dan Pemasaran Produk UMKM di Wilayah Perdesaan (Desa Poka, Kecamatan Teluk Ambon, Kota Ambon). Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 3(4), 2974–2980. https://doi.org/10.31004/jerkin.v3i4.1007
Yola Erlanda, & Ghulam Maulana Ilman. (2024). Otimalisasi Potensi Ekonomi Lokal: Strategi Penguatan Dan Implikasi Positif Peran Umkm Kelurahan Made Kota Surabaya. Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA, 2(2), 179–188. https://doi.org/10.55606/birokrasi.v2i2.1183
Zulkarnain, W., & Andini, S. (2021). Inkubator Bisnis Modern Berbasis I-Learning Untuk Menciptakan Kreativitas Startup di Indonesia. ADI Pengabdian Kepada Masyarakat, 1(1), 77–86. https://doi.org/10.34306/adimas.v1i1.252
