PELATIHAN PEMANFAATAN SISTEM INFORMASI AKUNTANSI DAN DIGITAL MARKETING PADA USAHA BUMBU MASAKAN NURISFOOD
DOI:
https://doi.org/10.29303/abdiinsani.v11i4.1880Keywords:
Information and Communication Technology, Accounting Information Systems, Cost of Goods Sold, Digital Marketing, Product PhotosAbstract
The use of Information and Communication Technology (ICT) has an important role in increasing the competitiveness of micro, small, and medium enterprises (MSMEs), including Nurisfood, a cooking spice producer in Sleman, Yogyakarta. Despite experiencing rapid growth, Nurisfood still faces several major challenges, such as limitations in accounting systems and digital marketing strategies. This Community Service Activity aims to overcome these problems with web-based Accounting Information Systems (AIS) and Cost Accounting and COGS training and digital marketing strategy training. With this intervention, it is hoped that Nurisfood can improve operational efficiency, expand the market, and increase turnover, so that it can compete in the industrial era 4.0. The approach used is through training activities carried out in four sessions for Accounting Information Systems (AIS) and Cost Accounting including the delivery of concepts and materials, discussions, training in calculating Cost of Goods Sold (COGS), and evaluation while digital marketing training includes digital marketing socialization and product photography training using smartphones. The results obtained are in the form of increased knowledge and skills of partners in managing businesses, as well as the application of more effective technology in daily operational activities in the use of AIS, Cost Accounting and quality product photos.
Downloads
References
Alimuddin, A. (2021). Penggunaan internet dan peluang berwirausaha di Indonesia. Jurnal Kewirausahaan Dan Bisnis, 26(2), 112. https://doi.org/10.20961/jkb.v26i2.50913
Astuti, W. S., Reny, A., Tandiono, D., & Calvin, C. (2023). Harga, promosi, ulasan, dan foto produk terhadap keputusan pembelian e-commerce. Journal of Management and Bussines (JOMB), 5(1), 159–176. https://doi.org/10.31539/jomb.v5i1.5246
Fajri, R. N. (2022). Pertumbuhan ekonomi melalui pengembangan sistem keuangan usaha mikro, kecil dan menengah (UMKM) makanan dan minuman di Yogyakarta. Owner, 6(2), 1318–1335. https://doi.org/10.33395/owner.v6i2.723
Fauzi, S., & Lina, L. F. (2021). Peran foto produk, online customer review, dan online customer rating pada minat beli konsumen di e-commerce. Jurnal Muhammadiyah Manajemen Bisnis, 2(1), 21. https://doi.org/10.24853/jmmb.2.1.151-156
Hakiki, A., Rahmawati, M., & Novriansa, A. (2020). Penggunaan sistem informasi akuntansi untuk usaha mikro kecil dan menengah (UMKM) di Desa Kota Daro, Kabupaten Ogan Ilir. Sricommerce: Journal of Sriwijaya Community Services, 1(1), 55–62. https://doi.org/10.29259/jscs.v1i1.12
Rahmawati, A. I. E., & Adi, S. W. (2022). Pelatihan akuntansi biaya dan HPP pada UMKM Desa Wisata Ponggok. Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, 5(1), 13–18. https://doi.org/10.33330/jurdimas.v5i1.1102
Saraswati, E., Rizqiyah, R., Randikaparsa, I., Studi, P. S., Ilmu Sosial, F., & Harapan Bangsa, U. (n.d.). Rumah kreatif BUMN Purbalingga.
Sarfiah, S., Atmaja, H., & Verawati, D. (2019). UMKM sebagai pilar membangun ekonomi bangsa. Jurnal REP (Riset Ekonomi Pembangunan), 4(2), 1–189. https://doi.org/10.31002/rep.v4i2.1952
Susanti, E., Firdalius, F., & Agung, M. (2024). Pelatihan fotografi produk guna meningkatkan optimalisasi digital marketing produk UMKM. JABB, 5(1). https://doi.org/10.46306/jabb.v5i1
Widiatmoko, J., Goreti Kentris Indarti, M., Puspitasari, E., Setyo Hadi, S., Ekonomika dan Bisnis, F., & Stikubank Semarang, U. (n.d.). Pendampingan penyusunan harga pokok produksi bagi pelaku UMKM di Kota Semarang. Jurnal PKM: Pengabdian Kepada Masyarakat, 03(02).
