INOVASI PEMASARAN TANAMAN MELON HIDROPONIK DALAM GREENHOUSE MELALUI MARKETPLACE FACEBOOK
DOI:
https://doi.org/10.29303/abdiinsani.v10i4.1211Keywords:
facebook marketplace, promotion media, marketing, melon, hydroponicsAbstract
Griya Melon Kendari UMKM has been established since 2019. Even though it has been around for a long time, the UMKM still uses traditional promotion and marketing methods. The promotion and marketing process for the product is still simple, with consumers who want to buy it coming to MSMEs to buy some of the hydroponic melon plants. Because of this, MSMEs cannot sell widely, even though this has been done in several locations in Kendari City. The aim of this PKM activity is to increase knowledge and skills in marketing innovations for hydroponic melon plants in greenhouses through the Facebook marketplace. The activity partner is UMKM Griya Melon Kendari. The activity was held on August 15, 2023, and was attended by 20 participants. Activity plan: (1) preparation stage (team meetings, partner meetings, and preparation of facilities and equipment); and (2) implementation stage Training using a demonstration approach method. The results of the pre-test evaluation showed that the training participants' knowledge and skills regarding marketing hydroponic melon plants via the Facebook marketplace were 50 percent. Meanwhile, the results of the post-test evaluation after the training activity on marketing hydroponic melon plants in greenhouses via the Facebook marketplace showed an increase of 90 percent among the training participants. The results of the activity show that the process of using the Facebook marketplace feature is very influential as a medium for promotion and marketing of hydroponic melon plant products. The implementation of the Facebook marketplace has greatly influenced the sales value of hydroponic plant products at Griya Melon Kendari MSMEs in Southeast Sulawesi. This is realized by taking steps to sell via the Facebook marketplace.
​
Downloads
References
Ahsyar, T. K., Syahifullah, S., & Ardiansyah, A. (2020). E-Marketplace Media Pengembangan Promosi Usaha Mikro Kecil dan Menengah Dinas Koperasi UMKM Kota Pekanbaru. Jurnal Ilmiah Rekayasa dan Manajemen Sistem Informasi, 6(1), 43-55. DOI: http://dx.doi.org/10.24014/rmsi.v6i1.8768
Aljawiy, A. Y., & Muklason, A.. (2011). Jurnal Ilmiah “Teknologiâ€: Jejaring Sosial dan Dampak bagi Penggunaanya. Jombang (ID): Program Studi Sistem Informasi Unipdu.
Anggraeni., & Yunaeti, E. (2022). Buku Ajar E-Business dan E-Commerce. Indramayu (ID): CV Adanu Abimata.
Anonim. (2020). Jumlah Pengguna Internet Indonesia Tahun 2020 Capai 196,7 Juta, Naik Karena WFH. Diakses pada tanggal, 30 Juli 2022. https://kumparan.com/kumparantech/jumlah-pengguna-internet-indonesia-tahun-2020-capai-196-7-juta-naik-karena-wfh-1uYnJ729dTL/full.
Asriani, & Herdhiansyah, D. (2019). Factors Affecting The Economic Policy Of Food In Indonesia. Mega Aktivita: Jurnal Ekonomi dan Manajemen, 8(1), 11-17.
DOI: http://dx.doi.org/10.32833/majem.v8i1.76
Asriani., Herdhiansyah, D., & Nurcayah. (2022). Rancangan Usaha Agribisnis Tanaman Sayuran Berbasis Hidroponik. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 8(1), 407-416.
Asriani, Herdhiansyah, D, & Yandi. (2022). Digital Marketing Produk Sagu. Penerbit NEM
Asriani, & Herdhiansyah, D. (2022). Rancangan Usaha Agribisnis Hidroponik. Penerbit NEM.
Asriani, W., Embe, F. N., & Herdhiansyah, D. (2020). Persepsi Masyarakat Terhadap Agribisnis Sayuran Metode Hidroponik Starterkit Wick di Kota Kendari. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 6(1), 11 – 16.DOI: http://dx.doi.org/10.25157/ma.v8i1.6846.
Herdhiansyah., Dhian., & Asriani. (2018). Strategi Pengembangan Agroindustri Komoditas Kakao di Kabupaten Kolaka – Sulawesi Tenggara Jurnal Agroindustri Halal, 4(1), 030-041. DOI: http://dx.doi.org/10.30997/jah.v4i1.1124.
Herdhiansyah., Dhian., Sutiarso, L., Purwadi, D., & Taryono. (2012). Analisis Potensi Wilayah untuk Pengembangan Perkebunan Komoditas Unggulan di Kabupaten Kolaka Sulawesi Tenggara. Jurnal Teknologi Industri Pertanian, 22(2), 106-114.
Herdhiansyah., Dhian., Asriani., & Midi, L. (2023). PKM Teknologi Budidaya Tanaman Melon Hidroponik dalam Greenhousepada UMKM Griya Melon Kendari. Prosiding Seminar Nasional Pengabdian Masyarakat LPPM UMJ Tahun 2023.
Ningsih S, & Handayani T., (2017). Rancangan Strategi Pemasaran Usaha Mikro Kecil Menengah Kerupuk Multisari. Jurnal Kopetetif. 3 (2) , 1-8.
Riyanto, & Putri, G. (2022). Jumlah Pengguna Internet Indonesia 2021 Tembus 202 Juta. Diakses pada tanggal, 30 Juli 2022. https://tekno.kompas.com/read/2021/02/23/16100057/jumlah-pengguna-internet- indonesia-2021-tembus-202-juta.
Salmiah., Fajrillah., Sudirman, A., Siregar, M. N., Simarmata, J., & Suleman, A. R. (2020). Online Marketing. Medan (ID): Yayasan Kita Menulis.
Widyayanti, E. R. (2019). Pengaruh Marketplace terhadap Peningkatan Pendapatan pada UKM (Studi pada UKM di Daerah Istimewa Yogyakarta. Jurnal optimum. 9 (1). 1-14.
