PENINGKATAN PRODUKSI DAN TATA KELOLA BISNIS PADA SENTRA PENGRAJIN KERIS DI DESA AENG TONG TONG SUMENEP-MADURA
DOI:
https://doi.org/10.29303/abdiinsani.v10i3.1070Keywords:
Keris village, production strengthening, finance, marketing, governanceAbstract
The background of the activity is that there is a unique potential in the cultural heritage of the keris which can be used as a local economic asset but needs to be improved in production and marketing. The keris craft in Aeng Tong Tong Village has developed and become the foundation of people's lives. In addition, this keris craft center has become one of the main tourist destinations in Sumenep Regency, so its existence needs to be preserved. This service activity aims to empower keris artisans in Aeng Tong Tong Village, Sumenep – Madura, in production and business management. The activity includes an initial survey to identify constraints and opportunities, technical training in making keris with a mechanical forging machine, and introduction and training on the concept of good business governance. The participatory approach allows artisans to plan production improvements, financial management, and marketing strategies. The results of this activity show a significant increase in the production of keris through mechanical forging, the improvement both in terms of quality and quantity. Increased production is achieved by implementing automated forging machines to achieve sustainable Keris UMKM. Artisans have also been able to apply the modern techniques taught and adopt more efficient business governance principles. This is reflected in increased income and broader market access. This community service activity increased production and business management at the Keris craftsman center in Aeng Tong Tong Village. This charity program has significantly impacted keris artisans in Aeng Tong Tong Village. Increasing production capacity and improving business governance were achieved in this activity. Participatory approaches and training approaches have proven effective in empowering local communities.
Downloads
References
Ahluwalia., Larasati., Nani, D. A. & Sari, T. D. R 2022. ‘Peningkatan Produktivitas Umkm Melalui Pelatihan Merk Produk Dan Penyusunan Laporan Keuangan Di Pekon Panggungrejo, Kabupaten Pringsewu’. Journal of Social Sciences and Technology for Community Service (JSSTCS) 3(1):38–42.
Akhmad, K. A. 2015. ‘Pemanfaatan Media Sosial Bagi Pengembangan Pemasaran UMKM (Studi Deskriptif Kualitatif Pada Distro Di Kota Surakarta)’. DutaCom 9(1):43–43.
Anekawati, A., Herli, M., Purwanto, E., Rofik, M., Anita, A., & Yuliastina, R. 2021. KAJIAN KERIS SUMENEP. Vol. 1. 1st ed. Sumenep: Dinas Pariwisata Kebudayaan Pemuda dan Olahraga Kabupaten Sumenep.
Aribowo., Handy., Wirapraja, A., & Putra, Y. D. 2018. ‘Implementasi Kolaborasi Model Pentahelix Dalam Rangka Mengembangkan Potensi Pariwisata Di Jawa Timur Serta Meningkatkan Perekonomian Domestik’. Jurnal Mebis (Manajemen Dan Bisnis) 3(1).
Arifin, M. 2016. ‘Pengaruh Knowledge Management, Kompetensi, Motivasi Terhadap Kinerja Karyawan’. PERFORMANCE: Jurnal Bisnis & Akuntansi 6(1):1–13.
Charina, A., Kurnia, G., Mulyana, A., & Mizuno, K. 2022. ‘The Impacts of Traditional Culture on Small Industries Longevity and Sustainability: A Case on Sundanese in Indonesia’. Sustainability 14(21):14445. doi: 10.3390/su142114445.
Elbaz., Jamal., & Iddik, S. 2020. ‘Culture and Green Supply Chain Management (GSCM): A Systematic Literature Review and a Proposal of a Model’. Management of Environmental Quality: An International Journal 31(2):483–504. doi: 10.1108/MEQ-09-2019-0197.
Firdaus., Iqbal, M., Azizah, P. N., & Sa’adah, R. 2022. ‘Pentingnya Digital Marketing Sebagai Strategi Pemasaran Umkm Di Era 4.0’. Jurnal Graha Pengabdian 4(2):154–62. doi: 10.17977/um078v4i22022p154-162.
Hafidhah, H., Rusnani, R., & Liyanto, L. 2022. ‘Intellectual Capital dan Kinerja Keuangan pada UKM pada masa Pandemi Covid-19: Apakah terkait?’ JAK (Jurnal Akuntansi) Kajian Ilmiah Akuntansi 9(1):103–25. doi: 10.30656/jak.v9i1.3799.
Herli, M., & Purwanto, E. 2023. ‪Asal Usul Dan Karakteristik Keris Sumenep‬. Vol. 1. 1st ed. Sumenep: Wiraraja Press.‬‬‬‬‬‬‬‬‬‬‬
Naimah., Jannatin, R. Wardhana, M. W., Haryanto, R., & Pebrianto, A. 2020. ‘Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM’. Jurnal IMPACT: Implementation and Action 2(2):119–30. doi: 10.31961/impact.v2i2.844.
Purnama., Dikri, A., & Anggapuspa, M. L. 2021. ‘Perancangan Buku Keris Sumenep Sebagai Media Pelestarian Warisan Budaya’. BARIK 2(2):72–81.
Rahayu, D., Setiawan, H., & Pebrianggara, A. 2023. ‘Pendampingan Penggunaan Aplikasi Akuntansi Dan Pemasaran Berbasis Android (E Leathersgood.Id) Pada Kelompok Umkm Tas Golf Dan Kerajinan Kulit Desa Kalitengah Sidoarjo’. Jurnal Abdi Insani 10(2):588–601. doi: 10.29303/abdiinsani.v10i2.657.
Santiago., David, M., & Estiningrum, S. D. 2021. ‘Persepsi Dan Pemahaman Pelaku Usaha Terhadap Pentingnya Laporan Keuangan Pada UMKM’. Ekuitas: Jurnal Pendidikan Ekonomi 9(1):199–205. doi: 10.23887/ekuitas.v9i1.34373.
Sudrajat, U. 2018. ‘Perajin Keris Wanita: Pemberdayaan Wanita Di Tengah Budaya Patriarki Madura’.
Wardhana, M., Soeprijanto, A., Guntur, H. L., Abadi, I., and Herli, M. 2019. ‘Strategi Pengembangan UMKM Keris Kabupaten Sumenep’. Jurnal Desain Interior 4(2):113–18.
