PELATIHAN DESAIN GRAFIS SEBAGAI UPAYA PENINGKATAN PENGETAHUAN DAN KETERAMPILAN DALAM PEMASARAN KONTEN SEBAGAI PELUANG MENDAPATKAN PASSIVE INCOME BAGI KARANG TARUNA CIPTA RASA DAYA DI DESA KARANG SIDEMEN
DOI:
https://doi.org/10.29303/abdiinsani.v12i5.2235Keywords:
Community Empowerment, Digital Creative Economy, Passive Income, Adobe Illustrator Training, Digital LiteracyAbstract
The Community Partnership Empowerment activity aimed to enhance the skills and knowledge of the youth in Karang Sidemen Village, Central Lombok, in the field of digital creative economy, specifically through digital content marketing that can generate passive income. The PKM program is supported by the Directorate of Research, Technology, and Community Service through the BIMA 2024 program. The activities included a socialization session on the concept of the creative economy and technical training on using Adobe Illustrator, where participants were encouraged to market their creations on platforms like Shutterstock. The outcomes of this program showed an improvement in participants' graphic design skills, as evidenced by their ability to create logos, set up Shutterstock accounts, and independently upload their work. Additionally, this activity involved students under the Merdeka Belajar-Kampus Merdeka (MBKM) scheme, providing them with experiential learning outside the campus. In conclusion, this program successfully made a positive impact on digital literacy and the creative economy in the community and is expected to contribute to the village's economic sustainability through the empowerment of local potential in a sustainable manner.
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