PELATIHAN IMPLEMENTASI PEMASARAN DIGITAL PRODUK PERTANIAN KWT RISKI DINARI DUSUN PAKIS KULON
DOI:
https://doi.org/10.29303/abdiinsani.v11i2.1533Keywords:
Digital Marketing, farmer women's group, Agriculture, Community Service, Social MediaAbstract
Agricultural products are not always promising when through the relay sales system carried out by middlemen and low agricultural product prices. The use of digital marketing as a promotional medium makes it easier for sellers and buyers to make transactions, expand the reach of promotions, and help determine market needs effectively. Weak infrastructure and market information, small agricultural scale, lack of knowledge of business actors, and lack of good marketing policies are problems that cause inefficient marketing systems. Community service aims to enable women farmers who are members of KWT Riski Dinari to obtain effective digital marketing steps and strategies, introduction and development of applications that can be used for marketing in the digital world, so that the presence of applications can be an effective bridge in carrying out the digital marketing strategy of the KWT Riski Dinari organization. The method of implementing the activity was a workshop attended by mothers who are members of KWT Riski Dinari, the youth of Kulon hamlet, and the community. Activities carried out include material presentation, case examples, practice and evaluation. The result of the MBKM Mandiri Fikomm Community Service UMBY activity in 2024 is that participants slowly understand the use of social media. In addition, participants can learn how social media functions, trends that are currently on the rise, and learn how it impacts both personally and professionally. Thus, the implementation method provides a good understanding and skills to workshop participants in gaining knowledge related to how to use social media as a bridge in their business. Through the right platform, the understanding of digitalization workshops obtained by participants, active communities, and quality content produced will be a benchmark for successful acquisition and utilization related to digitalization.
Downloads
References
Abidin, M. Z. (2021). Pemulihan Ekonomi Nasional Pada Masa Pandemi Covid-19: Analisis Produktivitas Tenaga Kerja Sektor Pertanian. Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara Dan Kebijakan Publik, 6(2), 117–138. https://doi.org/10.33105/itrev.v6i2.292
Afifah, S. N., & Ilyas. (2021). Pemberdayaan Kelompok Wanita Tani Asri. Journal of Nonformal Education and Community Empowerment, 5(1), 1–17. https://doi.org/10.15294/pls.v5i1.36404
Anggraini, N., Fatih, C., Zaini, M., Humaidi, E., Sutarni, & Analianasari. (2020). Digital Marketing Produk Pertanian di Desa Sukawaringin Kecamatan Bangunrejo Kabupaten Lampung Tengah. Jurnal Pengabdian Nasional, 1(1), 36–45.
Badan Pusat Statistika Indonesia. (2022). Seri 2010 Laju Pertumbuhan PDB Seri 2010. In Https://Www.Bps.Go.Id/Pressrelease/2022/08/05/1913/Ekonomi-Indonesia-Triwulan-Ii-2022-Tumbuh-5-44-Persen--Y-on-Y-.Html.
Catur Yuantari, M., Kurniadi, A., & Kesehatan, F. (2016). Pemanfaatan Teknologi Informasi Untuk Meningkatkan Pemasaran Hasil Pertanian Di Desa Curut Kecamatan Penawangan Kabupaten Grobogan Jawa Tengah. Techno.COM, 15(1), 43–47.
Ibrahim, M., Mariati, P., Nahdlatul, U., & Surabaya, U. (2024). WORKSHOP PENGEMBANGAN TES DIAGNOSTIK MISKONSEPSI DAN MEDIA BERBASIS POWERPOINT UNTUK MEREMEDIASI. 5, 251–261.
Johan, D., Maarif, M. S., & Zulbainarni, N. (2022). Persepsi Petani Terhadap Digitalisasi Pertanian untuk Mendukung Kemandirian Petani. Jurnal Aplikasi Bisnis Dan Manajemen, 8(1), 203–216. https://doi.org/10.17358/jabm.8.1.203
Meiriyanti, R., Sijabat, R., & Nastiti, P. R. (2023). Pemanfaatan Digital Marketing dalam Percepatan Rintisan Taman Agrowisata Di Desa Tamanrejo Kecamatan Limbangan Kabupaten Kendal. Abdimasku : Jurnal Pengabdian Masyarakat, 6(1), 5. https://doi.org/10.33633/ja.v6i1.709
Minarni, E. W., Utami, D. S., & Prihatiningsih, N. (2017). Pemberdayaan Kelompok Wanita Tani Melalui Optimalisasi Pemanfaatan Pekarangan dengan Budidaya Sayuran Organik Dataran Rendah Berbasis Kearifan Lokal dan Berkelanjutan. Jppm: Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 1(2), 147. https://doi.org/10.30595/jppm.v1i2.1949
Muchammad, M., Purwanto, P., Maryono, M., Ansori, M., & Fuad Hasyim, A. (2023). Digitalization of Marketing as an Effort to Increase Sales of Agricultural Products. CONSEN: Indonesian Journal of Community Services and Engagement, 3(2), 40–50. https://doi.org/10.57152/consen.v3i2.890
Mulyawati, S., Febrilia, B. R. A., Hidayanti, A. A., Setiawan, R. N. S., & Danasari, I. F. (2023). Pendampingan Pembuatan Media Sosial Facebook dan Instagram KWT Melati Sebagai Sarana Promosi. Jurnal SIAR ILMUWAN TANI, 4(2), 183–189. https://doi.org/10.29303/jsit.v4i2.109
Nurmayasari, D., & Ilyas. (2014). Peran anggota kelompok wanita tani (KWT) Laras Asri pada penigkatan kesejahteraan keluarga (Studi deskriptif di dusun daleman desa kadirejo kecamatan pabelan kabupaten semarang). Journal of Non Formal Education and Community Empowerment, 3(2), 16–21. https://journal.unnes.ac.id/sju/index.php/jnfc/article/view/3728
Pendampingan, B., Tani, W., Website, D. A. N., Adinda, S., Huda, N., Teviningrum, S., Aryunani, W., Gunadarma, U., Gunadarma, U., & Gunadarma, U. (n.d.). DIGITALISASI UMKM DI LINGKUNGAN RW . 02 PABUARAN RESMI DIGITALIZING MSMEs IN RW 02 PABUARAN MEKAR , BOGOR : WOMEN FARMER ’ S ASSISTANCE AND OFFICIAL WEBSITE CREATION Kegiatan pengabdian kepada masyarakat merupakan salah satu Tri Dharma Perguruan Tinggi ya. xx.
Prayuti, Y., Fitriyani, A., Atqia, D. Y., Munawarah, U., Indriyani, M., & Agustina, A. (2023). Pemberdayaan kelompok wanita tani (kwt) anggrek desa jatisari melalui pelatihan dan pemanfaatan digitalisasi.
Reswita, R., Badrudin, R., & Utama, S. P. (2024). PELATIHAN STRATEGI PEMASARAN USAHA BAGI KWT TANJUNG AUR DI DESA JENGGALU KECAMATAN SUKARAJA KABUPATEN SELUMA. J-ABDI: Jurnal Pengabdian kepada Masyarakat, 3(9), 2011-2018.
